Is being basic costing you money?

There's been a term floating around for a few years now called "basic." Urban Dictionary defines it as someone who "engages in typical, unoriginal behaviors, modes of dress, speech, and likes." Is there anything wrong with liking the things that are being mass marketed to us? Absolutely not, BUT, sometimes we have to start doing the unconventional to be able to get off of the same hamster wheel that everyone is on. Being average in the world of Financial Independence sometimes carries a price.